A full CPA network platform built from scratch with dedicated Admin, Affiliate and Advertiser portals, custom tracking infrastructure, lead processing, postback integrations, payout workflows and real-time performance reporting.
The platform was developed as a complete affiliate marketing ecosystem that connects advertisers, affiliates and internal administrators inside one structured system.
It includes the core infrastructure required to operate a CPA network: offer management, lead handling, tracking links, SubID tracking, postbacks, API documentation, statistics, payout requests, balance tracking, multi-language support and dedicated workflows for each user role.
The system was designed around three different user types. Each portal has its own purpose, permissions and workflow, while sharing the same underlying tracking, lead and reporting infrastructure.
A CPA network has to manage advertisers, affiliates, offers, leads, payments, tracking URLs, conversion data, approval rates and postback integrations at the same time.
The challenge was to build a reliable platform that could separate user roles, centralize network operations and create accurate tracking flows while still keeping the system usable for affiliates, advertisers and administrators.
Central control for offers, advertisers, affiliates, leads, payments, news, users and network operations.
Publisher-facing interface for offers, statistics, leads, payments, tracking links and postback setup.
Advertiser-facing reporting tools for lead statuses, accepted leads, rejected leads, duplicates and performance visibility.
Offer marketplace with payout visibility, country targeting, offer details, privacy rules and promotion workflows.
Custom tracking logic for campaigns, tracking URLs, SubIDs, FB Pixel IDs, traffic sources and click attribution.
Affiliate balance visibility, payment requests, pending/approved/rejected/paid payout statuses and financial reporting.
The admin portal provides high-level control over the entire network, allowing internal teams to manage the operational side of the platform from one place.
Affiliates get access to their own dashboard with important performance indicators such as revenue, earnings, approval rates, confirmed leads, unique clicks and available offers.
Affiliates can browse available offers, review payout information, filter by campaign attributes and access offer-specific details before promotion.
Each offer includes important campaign information such as payout, approval rate, flow, daily cap, country, price and promotion rules.
The tracking module allows affiliates to create campaign-specific tracking URLs and attach tracking parameters required for attribution and performance analysis.
The system generates dynamic tracking URLs containing affiliate IDs, SubIDs, traffic source information, tracking IDs and optional pixel data.
The affiliate portal includes API and postback documentation so external landing pages and custom workflows can submit leads and pass attribution parameters back to the platform.
Affiliates can review their submitted leads, status updates, country, offer, contact data, tracking information and campaign attribution details.
The statistics module provides campaign and offer performance data that helps affiliates understand traffic quality, lead flow and financial results.
Affiliates can submit payout requests and monitor pending, approved, rejected and paid balances through a structured payments area.
Advertisers have access to lead status reporting that helps them monitor accepted leads, expected leads, confirmed leads, rejected leads, trash, duplicates, test leads and errors.
Advertisers can review lead-related options, access lead submenus and work through the data relevant to their campaign operations.
The platform was developed with a strong focus on backend architecture, user role separation, tracking accuracy, API workflows, reporting logic and long-term maintainability.
The final platform provided the foundation for running a CPA network with advertisers, affiliates, offers, campaign tracking, lead processing, payout management and reporting workflows in one system.
Instead of relying on disconnected tools, the platform created a centralized operational environment with dedicated workflows for every major user type involved in the network.
Separate Admin, Affiliate and Advertiser portals with role-specific workflows and permissions.
Offers, leads, tracking, payments, statistics, APIs, postbacks, users and operational controls.
Campaign tracking with tracking URLs, SubIDs, traffic sources, FB Pixel IDs and attribution logic.
Lead submission, status reporting, advertiser review workflows and performance visibility.
Affiliate balance visibility, payout requests, payment statuses and financial reporting.
The system was structured to support additional offers, campaigns, users, traffic sources and integrations.
Virtus Inno develops custom web applications, backend systems, tracking platforms, dashboards and complex digital infrastructure tailored to real business workflows.
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